Thursday, October 26, 2006

They Would Have to Pay Me

Apparently some job site has decided to purchase the naming rights to the Phoenix Coyotes Glendale arena. The deal will see Jobing.com pay $2.5 million per year over 10 years for the privilege(?) of dubbing the Coyotes home rink the "Jobing.com Arena" (laff).

The absurdity of the moniker aside, one has to wonder which Jobing exective thought this was a good idea: while there is a certain wisdom to "buy low, sell high", one also has to have the confidence the asset in question will, some day, appreciate in value.

Not a bet I'd currently be willing to make, myself. The Phoenix franchise is hitting rock bottom right now and doesn't seem to have the history, fan-base or management necesssary to weather such a storm. What Jobing has probably puchased is 1-3 years of a ridiculously named building half filled with disappointed and/or apathetic people. Hopefully by then the beleaguered team will move somewhere else before they begin to suck so completely they create an immense, inescapable black-hole, resulting in the total imposion of the Southern States. Should the latter occur I guess they'd have to settle with "the Jobing.com Event Horizon", which admittedly sounds more impressive.