- photoshop courtesy of Ben.
What's even more amazing (perhaps a better word would be "dumbfounding") than the cancer and madness that is the London Games Mascots is the utterly nonsensical bullshit being proffered in the wake of their recent unveiling.
"The games have got a few stupendous assets – the mascot, tickets, the volunteers, the torch relay – and you have got to really use those to bring home your key messages," said Locog's chief executive, Paul Deighton.
"If you link them together you begin to have a really powerful story that people will respond to."
This is an almost meaningless jumble of buzzwords. Or, to be more specific, it's a packaging of disparate things in order to equate the terrible (the mascots) with the good (volunteers!). Meaning, if you link them together, you can slide out of the press conference relatively unscathed.
The real key message was delivered by the eloquent first commenter to the linked story -
I think I speak for everyone when I say:
Jesus Fucking Christ
Indeed.
