Saturday, August 08, 2009

New Media and Journalism - on innovation

Since this an issue I've tackled occassionally in the past, I figured I'd share this post I found via Tim Lee's "Bottom up" blog. The article looks at how sports writing is changing and the direction it may be taking in the near future...

Rip-off blogs rarely get much traffic, and it’s not obvious that the world needs a dozen people covering the Yankees. But the thing that caught my eye was that last sentence: “Somebody has to get on the plane, go to Toronto and ask the questions.”

Actually, no they don’t. At the risk of belaboring the obvious, there are a lot of people in Toronto. Many of them are good writers. Some of them even cover sports for a living. And the Internet makes it easy to transmit content from place to place. So there are plenty of places the information can “come from,” and plenty of ways information about the game in Toronto can get back to readers in New York.

Most obviously, Toronto presumably has sports reporters of its own. They presumably cover Yankees away games. So one obvious approach would be for New York publications to syndicate the content of Toronto publications when the Yankees are in Toronto, and for the opposite to occur when the Blue Jays are in New York.


That makes a lot of sense to me. Of course, an obvious objection would be the potential lack of in-depth coverage that comes from a dedicated team reporter traveling with the team. As we've discussed at this space previously, though, team reporters are put in an tenuous position; report enough to be relevant to the paying customer, but avoid stepping on the toes of the team for fear of losing "access". The result is pulled punches and a lot of interesting stories getting buried and thus the ostensible advantage of a dedicated team reporter is all but lost or at least severely compromised.

If in the new age of journalism the relationship between team and reporters/anaylsts can be effectively de-coupled, the resultant industry and public would likely be richer for it.